“The more traffic we get, the better”. All too often that’s the mindset when marketers prioritize high-volume keywords for content creation. But sometimes when your post starts to rank and gets a lot of traffic, the content barely converts.
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Do you know the most common approach to creating blog content, and why it fails? Most companies focus on their target SEO keywords above everything else, and expect their writers to shoehorn creativity and originality into a dry content
Do you know what a bad piece of content looks like? Of course you do! Annoying CTAs all over the page, sleazy sales pitches, and excessive self-promotion are just a few of the mistakes that turn readers off. And