Content strategy that drives results

Our content strategies give you a comprehensive roadmap for your content creation, driven by your audience and aligned to their needs.
Here’s how we go about it:

Our content strategies give you a comprehensive roadmap for your content creation, driven by your audience and aligned to their needs.

Here’s how we go about it:

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1. Develop a measurement framework

1. Develop a measurement framework

How will you know if your content is successful? Starting with the end in mind, we’ll help you identify what to measure to achieve your business goals  whether that’s brand awareness, customer engagement or conversions such as sales queries or demos booked. 

By having set goals and provable success metrics, we establish an evidence base. This ensures you can justify why a content investment is needed and have the evidence to back it up.

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2. Deep customer research

2. Deep customer research

If you don’t do your due diligence to understand who you’re selling to, you end up speaking to no one and creating content no one cares about. Using a data-driven approach, we research every stakeholder who is involved in the buying decision and identify their needs, behaviors, motivations, challenges and frustrations. How they talk. The world they inhabit. What keeps them up at night. 

This gives us a deep understanding of your target customer so we can produce content that’s laser-focused on their needs and inspires them to take action.

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3. Run a competitive analysis

3. Run a competitive analysis

Some of your competitors are likely deploying content strategies that land them business. At the same time, there is more they could be doing better. We’ll identify their weaknesses and potentially lucrative content gaps so you can learn from them and leap ahead.

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4. Audit existing content

4. Audit existing content

A content strategy does not always have to involve fresh content; you also want to get the most mileage out of the content you’ve already invested in. 

Using both quantitative and qualitative analysis, we uncover the content that’s working for you and highlight areas for improvement, including what can be kept, improved or discarded and where there are content gaps to be addressed.

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5. Monitor the broader landscape

5. Monitor the broader landscape

We supplement audience and competitor research with a look at the broader landscape around your industry, including SEO, the latest hot discussion topics and opinions of thought leaders. This means we can further contextualize users’ experiences and ensure your content is timely, relevant, and has the potential to generate the greatest return on investment.

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6. Develop content ideas

6. Develop content ideas

Now it’s time to put all the pieces together and develop a plan that will guide your content marketing efforts going forward. The strategy will include content types, topics, and killer titles that are highly relevant to your audience, as well as a schedule so you know exactly what content is planned for the next 3 months.

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7. Data-led measurement and refinement

7. Data-led measurement and refinement

Strategy is not once and done. Each quarter, we track the performance of your content against the metrics we defined in step one. This helps us see what’s working to inform content development and iterative changes. By constantly monitoring and tweaking your strategy, we can ensure that your content continues to drive business growth.

Open to learning more?

or email us at niels@leadwave.io

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