Expert writing for your tech niche

In a crowded tech market, your content has to work hard to stand out. It needs powerful insights, original ideas, and hyper-relevance to your reader. It also needs dynamic writing. 

Here’s how we go about it:

In a crowded tech market, your content has to work hard to stand out. It needs powerful insights, original ideas, and hyper-relevance to your reader. 
It also needs dynamic writing. Here’s how we go about it.

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1. Great content starts with great ideas.

1. Great content starts with great ideas.

Without strategy, content is just words. It won’t engage the right audience or create the feeling that “this speaks to me.” 

At Leadwave, we develop content strategies that outline the who, what, where, when and why for all of your content. This ensures that everything we write is relevant, timely and on-brand.

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2. From fintech to AI, we partner you with an expert in-house writer.

2. From fintech to AI, we partner you with an expert in-house writer.

When a generalist writes about complex tech topics, they run the risk of creating work that’s too generic or shallow. That’s why we speak your technical language. 

All our writers have multi-year track records in niche tech content writing. They can quickly get under the hood of your complex product and service offerings and deliver engaging content that builds trust and authority.

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3. We interview your subject matter experts.

3. We interview your subject matter experts.

Conducting interviews with your subject matter experts is our secret sauce for creating high-performing content. It allows us to tease out new and original angles on well-worn material and tried-and-tested practical insights that give real value to the reader.

Don’t worry about the time commitment. We do all our research up front, prewriting and fleshing out ideas to ensure best use of your experts’ time in 30 – 45 minutes.

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4. We write with your brand voice and audience front of mind.

4. We write with your brand voice and audience front of mind.

Unlike other agencies who rely on a bank of anonymous writers, you’ll work with a dedicated tech writer for all your content needs. Like a self-learning algorithm, they’ll hone and capture your brand voice and apply it to all future content pieces for optimum consistency. You’ll communicate with your writer directly, as if they were a member of your team.

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5. Delivery on time, every time.

5. Delivery on time, every time.

After the interview, your dedicated writer will create a story hook and turn your ideas into clear and compelling content. All our content solves problems and offers solutions, delivering the right mix of empathy, specialist knowledge and data to inspire and educate your target audience.

For articles, we deliver first drafts within 5 business days. We edit internally against the highest quality standards – no messy first drafts here.

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6. Edit to perfection.

6. Edit to perfection.

Everything we write comes with two rounds of revisions so we can fine-tune and consolidate ideas with each pass. Our collaboration tools make it easy for you to review, edit and approve the content. You’ll be publish-ready in just a few days.

Open to learning more?

or email us at niels@leadwave.io

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