A Journalistic Approach to Content Creation
Here’s how we combine content strategy and journalistic writing to create content that your audience loves:
A Journalistic Approach to
Content Creation
Here’s how we combine content strategy and journalistic writing to create content that your audience loves:
Step 1:
Deep audience research
What does your audience actually want to read – and why?
If you don’t do your due diligence to really understand who you’re selling to, you end up speaking to no one – creating generic content no one cares about.
That’s why we research every stakeholder who is involved in the buying decision. We identify their needs, behaviors, motivations, challenges and frustrations.
We talk to your sales and customer success team to hear what questions your prospects and customers are asking.
And last but not least, we talk to your customers to get the juicy details straight from the source.
Step 1:
Deep audience research
What does your audience actually want to read – and why?
If you don’t do your due diligence to really understand who you’re selling to, you end up speaking to no one – creating generic content no one cares about.
That’s why we research every stakeholder who is involved in the buying decision. We identify their needs, behaviors, motivations, challenges and frustrations.
We talk to your sales and customer success team to hear what questions your prospects and customers are asking.
And last but not least, we talk to your customers to get the juicy details straight from the source.
Step 2:
Deep industry research
What trends or topics influence your customers’ buying decisions?
Industry research is a vital part of further contextualizing your buyer’s situation.
We identify what industry thought leaders are talking about and what topics are being discussed in the news, user communities, industry reports and trade publications.
Step 2:
Deep industry research
What trends or topics influence your customers’ buying decisions?
Industry research is a vital part of further contextualizing your buyer’s situation.
We identify what industry thought leaders are talking about and what topics are being discussed in the news, user communities, industry reports and trade publications.
Step 3:
Audit your existing content
What’s working and what isn’t?
A content strategy does not always have to involve new content.
You want to get the most mileage out of the content you’ve already invested in.
Using both quantitative and qualitative analysis, we:
- analyze what’s working and what isn’t
- uncover existing content that is great for repurposing
- highlight areas for improvement
- identify content gaps
Step 3:
Audit your existing content
What’s working and what isn’t?
A content strategy does not always have to involve new content.
You want to get the most mileage out of the content you’ve already invested in.
Using both quantitative and qualitative analysis, we:
- analyze what’s working and what isn’t
- uncover existing content that is great for repurposing
- highlight areas for improvement
- identify content gaps
Step 4:
Develop a high-impact content strategy
Which stories will provide the most value for your audience?
Now it’s time to put all the pieces together and develop a content plan that revolves around your audience:
- What are we creating?
- Why are we creating it?
- Who are we creating it for?
- Where are we distributing it?
The strategy includes content types, themes and killer titles that form the foundation of powerful stories that will truly resonate, educate and engage.
We create an editorial calendar so you know exactly what content is planned for the next three months.
Step 4:
Develop a high-impact content strategy
Which stories will provide the most value for your audience?
Now it’s time to put all the pieces together and develop a content plan that revolves around your audience:
- What are we creating?
- Why are we creating it?
- Who are we creating it for?
- Where are we distributing it?
The strategy includes content types, themes and killer titles that form the foundation of powerful stories that will truly resonate, educate and engage.
We create an editorial calendar so you know exactly what content is planned for the next three months.
Step 5:
Conduct interviews with your experts
Uncovering unique insights and valuable takeaways that your audience will love
Like journalists, we identify the best sources for each piece. Those can be subject matter experts internally, but also external experts that your audience would love to hear from.
You work with a dedicated writer and strategist with expertise in your industry.
They prepare and conduct the interviews, where they uncover unique insights and anecdotes that will bring each story to life.
A great interview gives us all the ingredients of a stand-out article, including:
- Real, authentic insights on topics the expert knows inside out
- Tried-and-tested practical tips that help your readers
- Original angles on well-worn material
- Quotes and insights that no one else has access to, which creates a much richer, well-rounded experience
Step 5:
Conduct interviews with your experts
Uncovering unique insights and valuable takeaways that your audience will love
Like journalists, we identify the best sources for each piece. Those can be subject matter experts internally, but also external experts that your audience would love to hear from.
You work with a dedicated writer and strategist with expertise in your industry.
They prepare and conduct the interviews, where they uncover unique insights and anecdotes that will bring each story to life.
A great interview gives us all the ingredients of a stand-out article, including:
- Real, authentic insights on topics the expert knows inside out
- Tried-and-tested practical tips that help your readers
- Original angles on well-worn material
- Quotes and insights that no one else has access to, which creates a much richer, well-rounded experience
Step 6:
Produce journalistic content
Value-led articles & social posts that create raving fans
Typically we turn a 30-minute interview into:
- 1 long-form article (1500+ words)
- 8-12 LinkedIn posts
- 2-4 video snippets
- 1-2 infographics
By repurposing the article into multiple social assets, you get the most out of each interview and the most bang for your buck.
We handle everything for you – from interview scheduling to writing and video editing – so you can focus on what you do best.
Step 6:
Produce journalistic content
Value-led articles & social posts that create raving fans
Typically we turn a 30-minute interview into:
- 1 long-form article (1500+ words)
- 8-12 LinkedIn posts
- 2-4 video snippets
- 1-2 infographics
By repurposing the article into multiple social assets, you get the most out of each interview and the most bang for your buck.
We handle everything for you – from interview scheduling to writing and video editing – so you can focus on what you do best.
Investment
Work with an on-demand content team that specializes in your niche:
- Starts at $4,000 per month
- 100% quality guarantee. No cure, no pay
- Flexible & scalable. Turn us on/off as needed
Investment
Work with an on-demand content team that specializes in your niche:
- Starts at $4,000 per month
- 100% quality guarantee. No cure, no pay
- Flexible & scalable. Turn us on/off as needed
CASE STUDY
How we helped Provident CRM
get 53% more inbound leads
with interview-based content
How we helped Provident CRM get 53% more inbound leads with interview-based content
Tech companies that love working with us
Rasmus Hallgren
Marketing Manager at Gordon Tech
“We wanted to produce thought leadership content but didn’t have time.
With Leadwave’s expert writers, we’re able to publish top-quality content without the hassle.
The articles are really audience-centric and engaging, it’s no wonder they’re performing so well.”
Leticia Nishida
Marketing Manager at Provident CRM
“We struggled to find great writers who really understand our tech niche.
With Leadwave, we now have an on-demand content team with deep industry expertise.
We’ve seen a 53% increase in inbound leads since working with them!”
“We struggled to find great writers who really understand our tech niche.
With Leadwave, we now have an on-demand content team with deep industry expertise.
We’ve seen a 53% increase in inbound leads since working with them!
Leticia Nishida
Marketing Manager at Provident CRM
Matthew Wahlrab
CEO at Rapid Alpha
“If you’re looking for real content experts, look no further.
We love Leadwave’s interview approach as it helps us
uncover valuable insights, which they turn into engaging
thought leadership content.
Working with Abi and Niels is a blessing.”
Matthew Wahlrab
CEO at Rapid Alpha
“If you’re looking for real content experts, look no further.
We love Leadwave’s interview approach as it helps us uncover valuable insights, which they turn into engaging thought leadership content.
Working with Abi and Niels is a blessing.”
